The big thing for me was the fact that you actually got me to go to a mall during the holiday season (Wade Xmas shopping is about 97% online), but we went during the week before Xmas and it wasn't too bad - thanks George.
So once you pick out your car body, you can customize all sorts of things (e.g. tires, rims, decals, etc.). And then once that's done you register your car online. Honestly, quite a bit of fun.
