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I think it's Jamie's fifth time. Not to kiss the stone mind you - that would tempt the fates and reverse the gift of gab.
Brian said he was expecting something totally different. As in not having to hold himself over a 50 foot drop to kiss a piece of rock. I still have the theory that the French Prince who first brought the Blarney Stone to the Castle basically didn't have a gift, so he picked up a stone about 10 miles outside of town.
There's been better marketing jobs than the Blarney Stone (say, Coca-Cola), but not too many.